Reclaim Your Privacy: Tech Companies Now Selling It Back to You

Reclaim Your Privacy: Tech Companies Now Selling It Back to You

Whitney Parker Mitchell, CEO and founder of Beacon Digital Marketing, explained that the implementation of regulations prompts companies to hire compliance experts for purchasing decisions and to amplify the importance of privacy and security. The decision to advertise privacy and security compliance hinges on the specific target audience and its priorities.

Mitchell elaborated, “Where you emphasize that and how much information you put forward within your marketing materials really depends on how important that is to that primary buyer.” For example, a highly personal device like a cell phone might naturally evoke concerns about security, whereas convenience might be paramount when considering a product like a robot vacuum.