Razer’s pricing decisions appeared to be out of touch with the prevailing market conditions. The tech industry has faced declining sales, with the PC market experiencing its steepest decline in two decades in 2022. Even PC accessories have not been immune to this trend, as evidenced by major printer companies like HP grappling with dwindling sales.
Despite this, Razer’s product lineup leaned towards increasingly expensive hardware, seemingly disregarding the needs and financial constraints of the average consumer.
Questionable Luxury
The 24K gold-plated Dolce&Gabbana logo on the Barracuda headset exemplifies a level of extravagance that leaves many puzzled. The askew priorities, such as the focus on designer T-shirts and the perception of feeling like a supervillain in an expensive gamer chair, raised further questions.
While other companies have engaged in collaborations for publicity, RazerCon 2023 stood out as being particularly tone-deaf to current market realities, causing a mix of incredulity and amusement among onlookers.
