Together, Qualcomm Technologies and MERCEDES AMG PETRONAS will focus on improving overall race speed and vehicle reliability, as well as operational and power efficiencies. Current and future technology projects will target real-time data transmission, sensor networks and wireless charging integration. Qualcomm branding will be featured on the Mercedes F1 W06 Hybrid car, driver attire and team apparel.
“Qualcomm is committed to leading the connected car movement and bringing the benefits of mobile technology to automotive and we’re excited to bring our technology leadership to a team within one of the most elite organizations in the automotive industry. With Mercedes-Benz leading the motorsports circuit, this partnership provides a prominent testing ground for new technology advancements. We’re looking forward to helping the MERCEDES AMG PETRONAS Formula One Team rise to the next level and as a result, refine some of the industry’s most sophisticated auto technologies.” said Derek Aberle, president of Qualcomm Incorporated.
“Innovation and racing are at the heart of Mercedes-Benz, so it was important to choose a partner that can raise the game for us in these areas” Toto Wolff, Head of Mercedes-Benz Motorsport.
