A design unlike anything that has been developed by Mercedes-Benz, every element of Project MAYBACH has been built from scratch. Abloh, collaboratively with Gorden Wagener, has interpreted Mercedes-Maybach’s luxury identity with a new design language and pushed the boundaries of function, style, and collaborative creativity. Inspired by the great outdoors and recontextualizing a traditionally urban brand within a distinctly off-road environment, the 2-seater, battery-electric off-road coupé combines huge Gran Turismo proportions, large off-road wheels, and distinctive attachments.
The key for both Abloh and Wagener was a responsible vision of future design. Complete creative freedom – untethered by production requirements – enabled the design teams to conceptualize what the future of electric travel could look like. Under the transparent surface of the show cars, the front hood for instance is solar cells that increase the imagined range of the Project MAYBACH.
