“The latest generation of our 508 models is a genuine game-changer in the executive sedan segment and we are incredibly excited to see how it is being received in the Middle East market and how it will shake-up the D segment. Our designers and engineers have really raised the bar and created a radical car that will challenge rival premium brands in the segment. With this in mind, we had no problem finding 508 reasons for new car buyers to consider buying the stunning new model. As we continue our comeback in the GCC, we are focussed on our ambition to be the best high-end generalist automotive brand in the world.” said Rakesh Nair, Managing Director of Groupe PSA Middle East.
