Much more than a racing car, the PEUGEOT 9×8 is already an iconic object, an aesthetic and technical revolution, and the ultimate design adventure. Matthias Hossann, PEUGEOT Design Director, has placed it in brutalist architecture before it tackles Endurance race tracks in 2022. This was an opportunity for the fashion and supercar photographer Agnieszka Doroszewicz, to play with the light and the concrete’s contrasts. Her photographs are a metaphor for the 24 Hours of Le Mans, a mythical race in which the light changes as the hours go by.
To create the new 9X8 Hybrid Hypercar, the PEUGEOT Design team went hard out. They imbued it with all the contemporary aesthetic codes specific to the marque: a feline stance, fluid lines enhanced by signs of sportiness, sleek and structured flanks, and, of course, the characteristic three-clawed luminous signature of the Lion. Slim and sleek, the PEUGEOT 9X8 arouses emotion and embodies speed.
Designing a racing car is the ultimate dream of every automobile designer. The probability of that dream ever coming true was up until now close to zero: rather than the marque’s style and identity, performance was the prime consideration, so much so that racing cars had become morphologically almost indistinguishable from one another. The designers’ work was limited to small details and the livery.