In an interview with TRG Neuss emphasized that these collaborations aimed to establish a connection with current players rather than expanding the games audience. “It’s interesting because I haven’t really seen these collaborations as a way to reach an audience ” Neuss explained. “I view them like love letters from our team to our players; it’s about sharing what we’re genuinely passionate about.” The collaboration with One Punch Man, an adored anime series was fueled by the teams excitement and enthusiasm. Neuss expressed this by saying, “The team was absolutely thrilled about working on One Punch Man; they couldn’t wait to release it and share it with players.” Similarly their connection with Kpop group Le Sserafim emerged from their love, for this music genre.
