Challenges Related to Costs and Sales
Apple’s consideration of OLED MacBook Pro releases is not without its challenges. The costs associated with 8th-gen OLED technology are substantial, especially considering that larger substrates are required. Both Samsung and LG are yet to finalize these substrates. As a result, the price Apple would need to pay for these panels remains uncertain. Furthermore, a May 2023 report from The Elec indicated that Apple’s revenue experienced a decline in Q2 2023 compared to the previous year. The financial aspect adds a layer of complexity to the arrival of OLED MacBook Pros.