Google is entering the field of AI-powered image generation, directly competing with Microsoft’s Bing Chat. The search giant has initiated testing of an image generation tool within the AI-powered Search Generative Experience (SGE). This feature enables users to input prompts into Google Search, and within a few seconds, it generates four images based on the query. What sets it apart is the ability to choose an image and refine it further by editing its description to add more details. Google provides an example where users can request SGE to generate a “photorealistic image of a capybara” cooking breakfast in the forest. The demonstration then allows users to modify specific elements, such as changing the type of food the animal is cooking or altering the background scenery.
Expanding Access Beyond Google Search
Google intends to make this image generation feature accessible beyond just Google Search. Users might soon encounter the option to create AI-generated images directly within Google Images. In this scenario, one of the image search results will be replaced with a button that provides access to the image generation engine. The generated images will appear in a separate sub-window.
