After building anticipation through months of teasers, tech startup Nothing is set to unveil its highly anticipated second smartphone, the Nothing Phone 2. The company has announced that a dedicated launch event for the device will take place on July 11th at 11AM Eastern, with a livestream available on the official website. While the preview image released by Nothing reveals little, keen-eyed observers have noted slight differences in the signature Glyph lights compared to the Phone 1.
The upcoming Phone 2 holds particular significance for Nothing as it marks the company’s first official entry into the US smartphone market. Until now, interested consumers had to either participate in a limited beta program or take a risk by importing the device, facing challenges such as limited network coverage, including the absence of 5G, and the lack of comprehensive technical support. With an official US release, it is expected that the Phone 2 will offer improved wireless support and attract a wider audience, especially if major carriers decide to offer the device themselves.
According to Nothing founder Carl Pei, the Phone 2 will be a more premium offering compared to its predecessor, which featured mostly mid-range specifications including a Snapdragon 778G+ chip. Pei has already confirmed that the Phone 2 will feature the slightly older but noticeably faster Snapdragon 8+ Gen 1, which will not only enhance overall performance but also improve camera capabilities, such as the ability to capture RAW HDR photos and shoot 4K video at 60 frames per second. While details about other camera upgrades and key components remain unconfirmed, speculations abound.
Software is expected to play a crucial role in the Phone 2’s user experience. Reports suggest that Nothing OS, the operating system developed in-house, will offer a more refined and distinct interface compared to its predecessor. Nothing has significantly expanded its software team, with several industry veterans from OnePlus, Pei’s former company, joining the ranks. This strategic move indicates the company’s commitment to delivering a polished software experience tailored to the Phone 2.
However, whether Nothing can make a substantial impact in the highly competitive US smartphone market remains uncertain. Dominated by industry giants Apple and Samsung, with established names like Google and Motorola trailing behind, the market is known for its fierce competition. Even OnePlus, backed by Chinese tech giant Oppo, has struggled to gain significant market share. While the success of the Phone 2 does not necessarily hinge on achieving blockbuster sales, Nothing faces formidable rivals with considerably greater resources at their disposal. Only time will tell if Nothing can carve out a significant presence in the US smartphone landscape.
