Nokia today announced that the Nokia X, part of the new Nokia X family of affordable smartphones that run Android™ apps, has begun selling in the UAE. The new device is the perfect introduction to the world of Android apps, coupled with signature Nokia experiences, and the most popular Microsoft services.
The Nokia X features Nokia’s renowned quality and design, with a fresh, tile-based user interface inspired by our Lumia family. It comes with Fastlane, a screen which lets people switch between their favorite apps more smoothly. People can access curated, quality-tested apps from Nokia Store, more than a dozen third-party app stores and by sideloading. All devices are also pre-loaded with a variety of very popular third-party apps and games.
Nokia also announced operator billing payment option for Etisalat and du customers in UAE. Etisalat and du customers with Nokia X phones will have the option to purchase all the latest applications, games and premium content from the Nokia store and pay directly with their mobile account, offering customers a quick, convenient and secure form of payment. The purchased applications can either be charged as part of the customer’s monthly bill for post-paid accounts, or against their pre-paid credit balance.
“We believe this unique combination will resonate with consumers around the world and set a great precedent for the level of quality that can be achieved in the fast-growing, affordable smartphone segment.” said Vithesh Reddy, general manager of Nokia Lower Gulf.
Out of the box, they can enjoy signature Nokia experiences including free* HERE Maps, with true offline maps and integrated turn-by-turn navigation, and Nokia MixRadio for free* music streaming and downloadable playlists. The Nokia X is also an affordable introduction to popular Microsoft services, including free* cloud storage using OneDrive.
Nokia X: an affordable introduction to the X family
The first offering is the Nokia X, a beautifully crafted smartphone with Nokia’s signature design approach and bold, bright colours. At only 10.4mm thin, the slim, durable monobody design features a 4” scratch-proof display and exchangeable back covers that come in a variety of statement colours. Inside, the device runs on the Nokia X Software Platform and is powered by a1Ghz dual core Qualcomm Snapdragon processor.
The Nokia X features two screens: home, which has a fresh, tile-based design and Fastlane. Fastlane is a dynamic record of how people use their phone, day by day, moment by moment. It captures everything people love: they need only to swipe once from the homescreen to access Fastlane, see a record of recent activity, and switch between their favourite apps, smoothly. Fastlane has been completely re-imagined for the Nokia X family. People can return a missed call by calling or texting, accept or decline calendar invitations, or control the music player – all from within the Fastlane view. Fastlane is also more customizable and social-friendly than ever. People can select what appears on their Fastlane feed, read notifications from their social networks and update their status from within Fastlane, making the experience even more productive.
The dual SIM Nokia X will be available from today in the UAE, priced at AED439.
Additional specifications for the Nokia X:
• 4’’ capacitive touchscreen
• 1 GHz Qualcomm Snapdragon Dual Core Processor
• 512MB RAM
• 3MP camera
• Dual SIM
• Up to 32GB expandable memory
• 1500 mAH battery
• Satellite GPS
• Available colours: Bright Green, Bright Red, Cyan, Yellow, Black and White