Nikon Middle East and Africa announced today the launch of its new website, www.nikon-mea.com. The site features a complete redesign of the previous version, focusing on delivering a better user experience through improved product navigation and enhanced visuals. The launch takes place alongside that of 16 other APAC markets.
The official information centre of Nikon
As the authoritative hub for all things Nikon, the website features news, official announcements and information on products, services and support. Store locator and feature content on photography are available as well. Through the hub, visitors will also find access to other Nikon services such as “Nikon Image Space” and “Nikon School”.
The site employs stunning and compelling visuals to distinguish its different sections, showcasing Nikon’s imaging technology, camera features, and photo-centric services.
A user-centric solution
The launch introduces several new site functions that place a priority on customer service. These features let visitors locate the right products and services with ease, providing them with a better browsing experience.
– Comparison Tool: This provides visitors with the option to compare products side by side, allowing them to decide on a camera that best suits their needs. Visitors can also take advantage of the filter tool to easily identify their desired product by sorting the products based on their requirements.
– Mobile Compatibility: Enabled for mobile usage, the website offers consumers the opportunity to access information on Nikon products and services anytime, anywhere.