In a major move, Nikon has announced plans to acquire RED Digital Cinema, a leading manufacturer of high-end digital cinema cameras. This acquisition will allow Nikon to enter the cinema camera space, combining their expertise in imaging technology with RED’s innovative products.
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Nikon Buys RED to Enter Cinema Camera Market
For those unfamiliar, RED cameras like the V-Raptor and Komodo have become hugely popular in Hollywood and with professional filmmakers worldwide. These cameras are renowned for their exceptional image quality, advanced color science, and ability to capture stunning visuals.
The acquisition brings together the strengths of both companies. Nikon’s prowess in optics, image processing, and reliability will be combined with RED’s cutting-edge compression tech and color science capabilities. The goal is to create truly groundbreaking cinema cameras that exceed customer expectations.
Many high-profile movies and TV shows like Squid Game, Peaky Blinders, and Captain Marvel have used RED cameras. Even top YouTubers like Marques Brownlee (MKBHD) prefer RED for their tech videos. The cameras have cultivated a devoted following among cinematographers and directors.
Interestingly, this deal comes after Nikon and RED were embroiled in a legal battle over alleged patent infringement related to compression tech. That lawsuit was resolved last year.
Founded in 2005 by Jim Jannard and based in California, RED carved out a niche in the cinema world with their innovative cameras. Now under Nikon’s ownership as a subsidiary, the two companies aim to push boundaries and deliver exceptional user experiences to filmmakers.
