The agreement for Sunday Ticket is a significant victory for Google and YouTube. YouTube TV already hosts other sports networks, such as those from the NBA and MLB, but having exclusive rights to a package that offers a large number of out-of-market NFL games is expected to attract more users to the streaming service. Amazon Prime Video has a 11-year deal to stream Thursday Night Football games that began this season. Apple is also expanding its presence in live sports with a 10-year deal to stream every Major League Soccer game via Apple TV starting in 2023.
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