“As leaders in the dolls category, we’ve always known that doll play has a positive impact on kids, but up until now, we have not had neuroscientific data that demonstrates these benefits,” says Lisa McKnight, SVP and Global Head of Barbie and Dolls, Mattel. “The findings of this research highlights that playing with dolls, such as Barbie, offers positive benefits in preparing children for the future through nurturing social skills like empathy. As we continue to inspire the limitless potential in every child, we are proud to offer dolls that encourage skills we know are highly valued by parents and are determinants in children’s future emotional, academic, and social success.”
Barbie will be supporting these findings with an online hub, http://benefitsofplay.mattel.com/static/BenefitsOfDollPlay-en-gb.html featuring resources for parents, caregivers, and children, to assist them in enhancing and applying their social processing skills. These resources have been developed alongside leading empathy expert, writer, and educational psychologist, Dr. Michele Borba.
Michele Borba says: “The latest scientific findings from Cardiff University and Barbie are extraordinary and so relevant to the times we are living, given the limited social interaction our children can have. It’s been shown that children who have developed empathy and social skills early in life can have better grades, stay in school longer and make healthier choices overall. Empathetic children might also be more likely to stand up for a child being bullied and try to engage and resolve the conflict. Understanding that kids can help develop these skills through playing with dolls like Barbie, is remarkable and a helpful tool for parents.”
