Netflix’s Password Sharing Crackdown Appears to Be Effective
Netflix’s recent crackdown on password sharing appears to be yielding positive results for the streaming giant. Despite some users canceling their accounts in response to the new rules, data from analytics firm Antenna suggests that the move has contributed to a significant surge in new account sign-ups.
According to Antenna, Netflix experienced its highest number of daily sign-ups in the four and a half years of tracking data. Specifically, on May 26th and 27th, nearly 100,000 new sign-ups were recorded each day. Over the course of the four-day period, Netflix averaged 73,000 new memberships, a 102 percent increase compared to the previous 60-day average.