The SAG-AFTRA have been in the news a lot this year, with the writers’ strike and their fight to protect the rights of their members in an age where AI is slowly gaining traction. Their fight against the movie studios has seen its ups and downs, and just when they thought that they can get back to normal, the movie studios are back again with a new request. According to latest reports, movies studios have approached SAG-AFTRA with a request to be able to use AI-Likenesses of deceased celebrities without the explicit permission of their families.
Now, what does it mean exactly?