In the case of Bungie, Spencer discussed the missed opportunity for a reunion between the studio and Microsoft. Bungie had previously been under Microsoft’s ownership since 2000 and played a pivotal role in the success of the Xbox console line with the iconic shooter franchise, Halo. However, in a surprising turn of events, Bungie was acquired by Sony for approximately $3.6 billion in July 2022. This acquisition brought with it the Destiny series and the recently announced reboot of Marathon.
While these missed opportunities highlight Microsoft’s ambitions to expand its portfolio of studios, they also underscore the competitive nature of the gaming industry. The pursuit of influential studios like Sega and Bungie reflects Microsoft’s commitment to securing strong partnerships and exclusive content for its platforms.
