Microsoft’s plans to acquire Sega and Bungie revealed
In the ever-evolving landscape of gaming acquisitions, Xbox head Phil Spencer has shed light on some missed opportunities for Microsoft in securing prominent studios. During the ongoing legal proceedings surrounding Microsoft’s attempt to acquire Activision Blizzard, Spencer revealed that both Sega and Bungie were once considered high-priority targets for the Xbox brand.
Speaking about Sega, Spencer emphasized the potential value of the company’s vast library of intellectual properties (IPs) for Xbox Game Pass. He highlighted the appeal of incorporating localized content like Persona and Yakuza, which could help attract Asian markets to the subscription service. Despite Sega remaining a target for Xbox in subsequent years, the studio has continued its operations and recently unveiled Persona 5 Tactica, a spin-off from the popular Persona 5 franchise.