Microsoft Removes Twitter Integration from its Social Media Ad Tool

Microsoft Removes Twitter Integration from its Social Media Ad Tool

Starting on April 25th, Microsoft’s Digital Marketing Center’s Smart Campaigns with Multi-platform tool will no longer support Twitter, as reported by Mashable. This means that advertisers using Microsoft’s social media management tool will no longer be able to access Twitter on their dashboard. The decision comes a month after Twitter revealed the cost of accessing its API, with enterprise customers reportedly having to pay at least $42,000 a month.