In an official statement published on the Bing blog, Microsoft emphasized the value proposition of Bing Chat. The blog post stated, “This next step in the journey allows Bing to showcase the incredible value of summarized answers, image creation, and more, to a broader array of people. You’ll get most of the great benefits of Bing and we’ll continue to optimize along the way to meet your needs across different browsers.”
However, Microsoft acknowledges that while Bing Chat will be accessible across various platforms, the optimal experience will be on its native platform, Microsoft Edge. An observation by users and Windows Latest revealed differences in features and capabilities between Bing Chat on various browsers. For instance, Bing Chat on Chrome supports only five messages per conversation compared to 30 on Microsoft Edge. Moreover, the character limit for Bing Chat on Chrome is 2,000, while Edge accommodates up to 4,000 characters.
Microsoft’s approach to promoting Bing Chat through diversified platforms raises questions about its feasibility and potential success. The strategy aims to attract users who may not typically use Bing and introduce them to Bing Chat through their preferred browsers, with the ultimate goal of steering them towards Microsoft Edge. This progressive approach aims to expand Bing’s market share organically.
