Meta, formerly known as Facebook, is making strides in the realm of generative artificial intelligence (AI). While the company has yet to fully incorporate generative AI features, CEO Mark Zuckerberg is determined to position Meta as a leader in the field.
According to a report from Axios, Zuckerberg recently provided Meta employees with more detailed information about the company’s plans for generative AI during a companywide meeting. He outlined Meta’s intention to integrate generative AI “into every single one of our products.”
Among the planned features is the implementation of AI “agents” for popular platforms such as WhatsApp and Messenger. This aligns with previous discussions by Zuckerberg regarding the potential for AI agents in these messaging services. While WhatsApp and Messenger may be the first platforms to receive this feature, there have been indications of an early version of an AI chatbot in the Instagram app. App researcher Alessandro Paluzzi shared screenshots suggesting that the app could offer users a selection of up to 30 different “personalities” to interact with.
In addition to AI agents, Meta is reportedly working on generative AI photo editing capabilities for Instagram. This feature would enable users to edit their photos using text prompts and then share the modified images directly to their Instagram Story. During Meta’s recent earnings call, Zuckerberg also mentioned the development of post creation tools for Facebook and its advertisers.
The timeline for the launch of these features remains uncertain. However, Zuckerberg has expressed his desire to see them implemented sooner rather than later. In an effort to encourage innovation, Meta is encouraging employees to contribute their own ideas for new generative AI features. The company is hosting an internal hackathon to inspire employees and generate fresh ideas for the integration of generative AI across Meta’s platforms.
As Meta continues to refine its generative AI plans, it becomes evident that the company aims to harness the potential of this technology to enhance user experiences and provide new creative tools. With Zuckerberg’s commitment to establishing Meta as a frontrunner in the field of generative AI, users can anticipate exciting developments and advancements in the company’s products in the near future.
