Meta, the parent company of Facebook, is preparing to launch a series of personality-driven AI chatbots with the aim of attracting younger users to its social media platforms. These chatbots are expected to roll out on various Meta-owned platforms, including Instagram, Facebook, and WhatsApp, and may offer productivity tools in addition to entertainment.
The chatbots are designed to engage users with their unique personalities. While specific details are scarce, internal documents have revealed one chatbot named “Bob the Robot,” loosely inspired by the character Bender from “Futurama.” Bob is described as a “sassmaster general” with a humorous and irreverent personality intended to resonate with young users.