Facebook and Instagram just got a shopping upgrade, thanks to a sneaky update. Now you can link your profiles to your Amazon account and dive into some online retail therapy without leaving the social media world.
Seems like there’s a new bromance in town between Instagram, Facebook’s parent Meta, and Amazon. No formal announcements were made, but word got out thanks to Maurice Rahmey, co-CEO of Disruptive Digital, who spilled the beans on LinkedIn. According to him, Meta’s tapping into Amazon’s treasure trove of info to show you products that match your vibe. Prime members get the royal treatment with tailored ads, including real-time pricing and shopping estimates.
But, hold your horses – there are a few strings attached. This feature is playing it exclusive, showing only “select products” on Meta’s platforms. And don’t worry, it’s not just Amazon’s stuff; you’ll spot products from independent sellers too. The catch? This shopping spree is currently only for folks in the United States.
Now, some of you might be scratching your heads, thinking, “Where are these magical ads?” Well, at the time of this writing, many of us haven’t seen any changes on our Facebook and Instagram accounts. It’s like a secret shopping club that we didn’t get an invite to. Strange, right? Maurice Rahmey and TechCrunch even have videos showing off these ads and how to buy stuff. We reached out to the companies for the inside scoop on when we’ll all get a piece of the shopping action.
An Amazon spokesperson spilled the beans, saying the ads are slowly making their way to users, available on a growing number of products. So, keep your eyes peeled, folks – the shopping spree might just be around the corner.
