Meta’s generative AI investments are geared towards assisting marketers in launching and testing ad creatives faster while enabling them to effectively reach their target audiences. Today’s AI-powered ad features are just the beginning, with Meta planning to offer advertisers more capabilities for generating ad copy that accentuates product selling points or generates background images with customized themes. Additionally, Meta is actively testing the use of AI for business messaging on Messenger and WhatsApp to facilitate commerce, engagement, and support for businesses.
With millions of businesses advertising on Meta’s platform, the company is committed to a collaborative approach in the development of features and experiences that deliver value to both businesses and users.
