Astra Tech, a prominent consumer technology holding group in the MENA region, has made a groundbreaking stride in advancing digital inclusion and financial empowerment at the AccessAbilities Expo in the UAE. The event, which commenced on the 9th of October in Dubai, saw Astra Tech’s active participation and sponsorship. The initiative seeks to empower People of Determination (PODs) by providing them with a platform to showcase and sell their products through the Botim store, reaching a vast audience of over eight million UAE Botim app users.
Astra Tech’s collaboration with AccessAbilities Expo underscores the company’s strong commitment to fostering inclusivity and financial empowerment, transcending societal boundaries. The Botim app, known as an all-inclusive ultra app, serves over 150 million users globally, providing not only equal opportunities but also essential financial inclusion tools. This initiative aligns perfectly with Astra Tech’s mission to bridge gaps within the community through technology and create a collective impact.
Abdallah Abu Sheikh, Co-founder of Astra Tech and CEO of Botim, expressed the company’s dedication to leveraging technology for positive societal change. He emphasized the pivotal role that People of Determination play in shaping society and contributing to economic growth, underscoring the significance of this partnership. “Our collaboration with the AccessAbilities Expo is a testament to our dedication to inclusivity, equal opportunities, and social responsibility,” he stated. By introducing this digital solution, Astra Tech not only simplifies lives but also actively contributes to the betterment of the community. The company is excited to support PODs in showcasing their talents and products to a broader audience, thereby creating new avenues for sustainable income and growth.
Astra Tech’s efforts extend beyond this initiative, as the company actively seeks to empower diverse market segments with new income opportunities. In a previous undertaking this year, the company worked diligently to provide digital solutions to local farmers, leveraging the capabilities of the ultra app. Now, Astra Tech is directing its focus towards empowering People of Determination. Leveraging the extensive reach and market penetration of the Botim app in the UAE, this initiative holds the potential to break down traditional financial and technological barriers, offering a pathway to sustainable growth for individuals and communities.
The digital solution introduced at the AccessAbilities Expo is designed for simplicity, ensuring ease of access for People of Determination. The three-step process enables them to join the Botim store seamlessly:
Step 1: Enter entity name and upload the license.
Step 2: Provide store details and upload the store logo.
Step 3: Share contact information and upload the Emirates ID.
This initiative is poised to be a game-changer, as it empowers PODs to harness their entrepreneurial spirit, reach a broader audience, and tap into the potential of digital commerce. Astra Tech’s vision is clear: to create a more inclusive and financially equitable society, where everyone has an opportunity to thrive and contribute to the nation’s progress. This collaboration between Astra Tech and AccessAbilities Expo marks a significant step towards achieving this vision and fostering positive change in the UAE.
