In a pioneering move, Meta has unveiled its inaugural generative AI-powered features for ad creatives, specifically tailored for the Middle East and North Africa (MENA) region. This innovative development is set to revolutionize the advertising landscape, offering advertisers in the MENA region, including the United Arab Emirates (UAE) and the Kingdom of Saudi Arabia (KSA), a cutting-edge toolset that promises heightened productivity, enhanced personalization, and unparalleled performance. The global rollout of these features is expected to be completed by next year.
The new AI-powered features include Background Generation, Image Expansion, and Text Variation, further enriching Meta’s suite of tools and experiences designed for businesses. Here’s a breakdown of what these features bring to the table:
Background Generation: This feature enables the creation of multiple backgrounds to complement product images, allowing advertisers to tailor their creative assets to suit diverse target audiences.
