Meta initiated the AI Sandbox earlier this year, conducting tests of these generative AI features with a diverse group of advertisers. These advertisers provided invaluable feedback, aiding in the responsible development of these products. Here’s what these early testers had to say about Meta’s generative AI for ads:
Generative AI can streamline processes and enhance productivity: According to a survey of advertisers involved in early testing, most expect generative AI to save them significant time and resources, with many estimating it will save them more than five hours per week. This time-saving potential could lead to quicker creative development, reduced editing tasks, and a more strategic focus on advertising campaigns.
Generative AI combats creative fatigue but allows for customization: Creativity greatly influences ad performance, and generative AI expedites the introduction of new ad creatives. Nevertheless, there’s room for further customization to align with each brand’s unique voice and visual style. Meta is actively exploring ways to collaborate with brands and agencies to fine-tune models to individual brand perspectives.
