The company has been hit with a €390 million (about $414 million) penalty after EU authorities determined that Meta illegally required Facebook, Instagram, and WhatsApp users to accept personalized ads in order to use the platforms. This allegedly violated the General Data Protection Regulation (GDPR) by asking for permission to collect ad targeting data in the terms of service. Meta has said that it is “disappointed” by the ruling and plans to appeal the findings, as it believes its current approach “respects” the GDPR.