The Gulf’s healthcare market is booming. The systems that supply it — how hospitals find equipment, vet suppliers, or line up investors — still often run on spreadsheets, trade shows and personal contacts. A new UAE-based platform called MedSahra wants to replace that patchwork with a single marketplace.
MedSahra has launched as a business-to-business “medtech” platform designed to pull the region’s healthcare ecosystem into one place. The pitch spans sourcing medical equipment, finding trusted suppliers, booking specialized services and surfacing investment opportunities and acquisition targets — all the messy commercial activity that sits behind the doctor’s office.
The timing leans on a big number. The company points to a GCC healthcare sector worth roughly $33 billion in 2026 and projected to nearly double to about $60 billion by 2030. That kind of growth creates an enormous volume of transactions, and MedSahra is betting that too many of them still run through fragmented, inefficient channels.
A marketplace, not just a catalog
The founders are careful to frame MedSahra as broader than a procurement catalog. It aims to connect suppliers, service providers, technology companies, investors, advisors and business partners — the full supporting cast of the healthcare economy, rather than just providers and patients.
“Healthcare is no longer driven by providers alone,” said co-founder Iuliia Belokrinitskaia. “It depends on a connected business ecosystem, where every decision relies on trusted partners, market visibility and efficient collaboration.”
It is a familiar ambition, and a hard one. B2B marketplaces live or die on liquidity — enough buyers to attract sellers, and enough sellers to keep buyers — and medical procurement is a relationship-driven, heavily regulated business that has shrugged off digitization before. For now, MedSahra hasn’t disclosed funding, pricing or how many suppliers have committed at launch, which makes it tough to judge whether it has cleared that cold-start hurdle.
Co-founder Boris Shleyfer says the goal is “sustainable long-term growth” across the whole chain, “from suppliers and service providers to technology companies, investors, advisors and business partners.” Whether buyers will actually abandon their existing contacts for a new platform is the open question. MedSahra is live now at medsahra.com — and the market it is chasing is only getting bigger.
