Mazda’s Electric Comeback: New EVs Expected in the U.S. Market by 2025

Mazda's Strategy to Capture the U.S. EV Market with SUVs and a Focus on Range

 

Mazda’s CEO, Masahiro Moro, acknowledged the challenges of making small EVs profitably, citing the high production costs associated with automobiles. “We are looking at a segment that will appeal to would-be EV buyers,” Moro stated. If Mazda’s sights are set on attracting U.S. EV buyers, it’s logical to assume that SUVs will be part of their strategy.