In 2022, EVs constituted just 1% of Mazda’s global sales. However, to achieve its target of having EVs make up at least 25% of its global sales, Mazda recognizes the importance of the U.S. market. Notably, the United States represents Mazda’s largest single market, accounting for nearly 30% of its global sales. To succeed in this market, Mazda will need to produce EVs with more substantial range capabilities, a crucial factor for American consumers.
Mazda’s Electric Comeback: New EVs Expected in the U.S. Market by 2025
Mazda's Strategy to Capture the U.S. EV Market with SUVs and a Focus on Range