Of course, to be able to do all that simply putting out content is not enough – the quality of the content needs to speak for itself and draw people in. Businesses have increasingly been relying on tools like PosterMyWall for their designing needs, and it looks like the quality and results that they’re getting have never been better! And since PosterMyWall has tons of retail sale flyers, it’ll be a breeze to pick, choose, and customize.
- Post Stories to Drive Engagement
Facebook hasn’t stayed behind the trend and has quickly adopted 24-hour stories onto its platform. But not to complain, because given their reach, stories are actually a great marketing hack for your retail store.
Get creative and use stories to engage with your followers, post daily updates, and show a little behind-the-scenes action. Once you’ve nailed the content creation, then it’s all about engagement and cracking the algorithm! And soon the customers will follow.
- Welcome yourself to Facebook Groups!
Another less talked about method of Facebook marketing is through joining and advertising your business in relevant community groups. A social platform, Facebook gives users the option to create groups based on a specific characteristic or demographic, with many of these groups having members in the thousands.
The first call of action is to search and select relevant groups – here, you should be thinking about geographical location and what your ideal customer looks like in terms of demographics. Once you’ve got a list in your hands, then it’s time to join – either from your retail store’s page or your personal account – and introduce and advertise your business using excellent copy and visuals.
