Pop star Maggie Rogers is taking a proactive approach to combat ticket bots and scalpers for her upcoming US summer tour. In an email to fans, Rogers announced that she will be selling pre-sale tickets in person at select box offices on Friday, with a two-ticket-per-person limit. Rogers also revealed that she will personally visit the Music Hall of Williamsburg box office in Brooklyn for her Forest Hills show, greeting fans who are purchasing tickets.
This move comes in response to recent ticketing issues, including Ticketmaster’s struggles with bots during Taylor Swift’s presale in November, which led to the site crashing and fans being left without access. Rogers’ in-person sales strategy is being applauded for its analog solution to a modern-day problem, shedding light on the ongoing challenges of ticket purchasing in the digital age.
In addition to the in-person sales, Rogers will also offer traditional artist pre-sales on her website starting April 11th, with Spotify and local promoter pre-sales on April 12th and 13th, and general availability on April 14th. Despite the lack of reforms from government investigations and hearings, Rogers’ initiative to thwart ticket bots is a notable step towards ensuring that her fans have a fair chance at purchasing tickets for her highly anticipated summer tour. Fans are encouraged to check Rogers’ website for specific details on the in-person sales process in their respective cities.
