In comparison to other electric pickups in the market, the Endurance’s range falls behind competitors. The all-wheel drive Ford F-150 Lightning, for example, achieves 240 miles with a smaller battery, while the Rivian R1T offers an impressive range of 289 miles. Lordstown Motors’ claim that the Endurance can tow more than the F-150 is overshadowed by its limited payload capacity. Additionally, the Ford F-150 Lightning comes with a slightly lower price tag, which further challenges the competitiveness of the Endurance.