LG’s 2023 OLED TVs will be available in late March, with prices beginning at $1,299 USD

It’s unclear if LG’s lineup will fair well against the Samsung S95C. Samsung’s display is marginally brighter than LG’s and has a gaming-friendly refresh rate of 144Hz. However, only the 77-inch S95C is now available, while LG offers both Dolby Vision HDR compatibility (Samsung still sticks to HDR10+) as well as a larger range of sizes and performance levels.