LG OLED TVs Introduce Wireless Lossless Dolby Atmos

LG has announced select 2024 TVs and soundbars will transmit Dolby Atmos audio completely wirelessly in lossless quality. This functionality comes thanks to a new feature called WOWCAST. It marks a meaningful step for home theater convenience without sacrificing surround sound performance.

The trick lies in LG’s latest Alpha 11 and Alpha 9 AI processors built into premium OLED models like the G4 and C4. These chips allow the TVs to send uncompressed Dolby Atmos wirelessly to the new LG S95TR and LG SG10TY soundbars.

Now Dolby Atmos itself isn’t new to wireless transmission. Samsung’s 2023 HW-Q990C soundbar, for example, could receive Atmos signals sans cables from compatible Samsung TVs. However, that utilized compression during transmission – aka you didn’t get truly lossless Atmos.

 

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LG’s WOWCAST ecosystem now changes that for select devices. Customers can experience fully immersive Atmos audio with clutter-free, simplified set-up. Of course, physical wires still supply power. But the days of HDMI spaghetti trailing across floors feels numbered.

This innovation complements the wider home theater trend toward connectivity convenience. More brands offer streamlined cable management or wireless options without compromising performance. LG doubling down on cable-free TVs and surround sound represents the next stage.

As cinema-quality Dolby Atmos streaming becomes more prevalent on Netflix and beyond, demand increases for hardware unlocking an immersive experience at home. LG’s WOWCAST finally bridges that gap for discerning home theater buffs who previously faced a trade-off between audio quality and clean, wireless integration.

Between LG and competitors like Samsung and Sony, expect rapid iterations on wireless surround sound in 2024 and beyond. The goal becomes delivering an easy yet engaging entertainment hub blending right into contemporary living spaces.