“The MEA region is a diverse and growing market, and LG sees huge potential here for OLED technology. At LG, we intend to create a new market here for the next step in the evolution of TV. As part of our ongoing commitment to giving users the best viewing experience possible, we are proud to continue leading the way in the next generation of home entertainment through our OLED TV’s” said Mr. Kevin Cha, President, Middle East & Africa Region, LG Electronics.
Incorporating insight from LG’s dedicated R&D team, these new OLED displays are 85% slimmer, 20% narrower, and 26% lighter than competing LCD TVs.
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Why Does Perfect Black Create Perfect Color?
We have all noticed that stars shine brighter on darker nights, with their light appearing more vivid and brilliant against a perfect black backdrop. LG’s OLED TV’s perfect blacks, which no other display can match, creates the same effect, giving the screen an infinite contrast ratio. The screen delivers the deepest blacks and richest colors; providing a greater sense of depth, realism and giving viewers an unrivaled cinematic experience. LG’s OLED TV’s can even perfectly reproduce something as minute as a single strand of hair on a perfect black background.
Premium Design Creates the Perfect Viewing Experience
Though they differ in screen size and stand design, all three models (77EG9700, 65EG9600 and 55EG9600) boast stylish, striking profiles and measure just 0.24-inches at their thinnest points. Going beyond mere aesthetics, the curved design is functional, as it ensures that the consumer’s eyes are equally distant from each part of the screen. The OLED TV is also able to maintain consistent picture quality from any viewing angle, allowing viewers to enjoy every moment of their favorite show, film or game.
Stunning Audio Quality with Harmon/Kardon
The 77-inch, 65-inch and 55-inch models all feature an Infinite Contrast ratio, 4K ULTRA HD (resolution of 3840 x 2160 pixels), Tru-4K Engine Pro, webOS, 4K 3D+ ULTRA HD and a HEVC Decoder. Completing the viewing experience, the TV’s ULTRA Surround and smart sound mode is a product of LG’s partnership with Harmon/Kardon, ensuring that the consumer is immersed in a rich and high-quality audio experience that perfectly matches the TV’s visual performance.
WRGB (White-Red-Green-Blue) OLED Technology
Boasting 33 million sub-pixels, the advanced display produces an infinite contrast ratio and lifelike perfect colors that are virtually indiscernible from those found in nature. The screen’s self-lighting pixels provide perfect black and perfect color rendering, as well as a response rate that is 1000 times faster than LCD panels, effectively eliminating motion blur.
