Coca-Cola has joined forces with Riot Games, the creators of the popular MOBA game League of Legends, to introduce a new flavor inspired by the gaming phenomenon. The drink, named Coca-Cola Ultimate, is set to launch globally today, June 7, in select stores. The initial release will cover the United States and Canada, with availability until July 18.
This collaboration marks a significant milestone in the history of Coca-Cola, as it is the first time the renowned soda brand has partnered with an established gaming entity for a cross-promotion. Coca-Cola Ultimate offers players an exciting in-game experience, including XP bonuses, exclusive emotes, and additional missions. However, what truly piques curiosity is the flavor itself, which the press statement describes as “unlocking the taste of +XP for players.” Unfortunately, no specific details about the flavor profile have been provided, leaving it open to speculation.
Players can now embark on a series of in-game missions to unlock unique emotes, with the first mission already available. A total of three emotes can be unlocked, including the Ultimate Teamplay emote, Ultimate Gains emote, and Ultimate Tempo emote. For dedicated League of Legends players seeking a refreshing companion during their gaming sessions, Coca-Cola Ultimate presents an enticing option that sets them apart from others in a unique way.
While video game promotions on soft drink cans are not unprecedented, Coca-Cola Ultimate stands out by offering a dedicated flavor to complement the gaming experience. In recent years, games like Apex Legends have partnered with Monster Energy, rewarding players with in-game items for redeeming codes found on beverage cans. However, Coca-Cola Ultimate takes the concept to the next level by providing gamers with a flavor tailored to enhance their gameplay. As for the taste, it remains a mystery until consumers have a chance to try it themselves. Personal preferences may vary, but it promises to be an intriguing blend.
With Coca-Cola’s foray into the gaming world through its collaboration with Riot Games, the beverage giant demonstrates its recognition of the growing influence and significance of the gaming community. By offering unique experiences and flavors, Coca-Cola Ultimate aims to captivate the taste buds and enhance the gaming sessions of League of Legends enthusiasts and Coca-Cola enthusiasts alike.
