Intel Rebrands Processors: ‘i’ Goes Away, ‘Ultra’ for Higher-End Chips

By streamlining its processor branding, Intel aims to provide greater clarity and simplicity for consumers. The transition from the long-standing “i” branding to the new “Core” series, along with the inclusion of the “Ultra” designation, reflects Intel’s commitment to meeting customer expectations and facilitating easier decision-making when it comes to choosing the right processor for their needs.