Intel is revamping its processor branding, aiming to simplify its naming conventions and make it easier for customers to understand. The change will take effect with the upcoming Meteor Lake generation of processors, as Intel moves away from its traditional “i3/i5/i7/i9” branding and adopts a more straightforward “Core 3/5/7/9” concept. This move is in response to customer requests for simpler processor names, and Intel believes it will provide better alignment with their needs. The rebranding will be reflected in written text and on the product badge.
In the new branding scheme, Intel’s higher-end processors will incorporate the term “Ultra” before the number, resulting in designations such as “Intel Core Ultra 9.” Additionally, Intel will continue to include generational information at the end of the name to indicate the specific version, such as “Intel Core 9 processor 1300AB.” It’s worth noting that both the standard Core and Core Ultra processors will be compatible with Intel Arc graphics.
One aspect that remains unchanged in Intel’s processor branding is that higher numbers still represent faster processors. The Core Ultra models are expected to offer increased speed and power compared to their standard Core counterparts. As of now, Intel has not announced a release date or provided detailed specifications for the Meteor Lake processors. However, rumors suggest that they may be introduced sometime this year.
By streamlining its processor branding, Intel aims to provide greater clarity and simplicity for consumers. The transition from the long-standing “i” branding to the new “Core” series, along with the inclusion of the “Ultra” designation, reflects Intel’s commitment to meeting customer expectations and facilitating easier decision-making when it comes to choosing the right processor for their needs.
