By introducing the ability to download and share Reels, Instagram aims to ensure wider visibility of its content on various social media networks. However, it’s worth noting that Instagram does not actively support videos from rival platforms. While TikTok and other videos can be uploaded to Instagram, the platform’s algorithms stopped promoting watermarked videos from competitors in 2021.
With this new feature, Instagram takes a step closer to matching TikTok’s functionality and aims to retain existing users while attracting new ones with enhanced sharing capabilities. The ability to download and share Reels provides users with more options to engage with and distribute their favorite Instagram content across multiple platforms.
