Twitch Introduces More Granular Content Labels for Mature Content
Twitch, the popular live streaming platform, has implemented a significant update to its mature content policies by introducing Content Classification Labels. This new system replaces the previous general toggle and provides specific categories that describe the type of content viewers can expect. The Content Classification Labels include mature-rated games, sexual themes, significant profanity or vulgarity, gambling, violent and graphic depictions, and drugs, intoxication, or excessive tobacco use.
The new ratings apply not only to the games being played but also to the streamer’s behavior. For instance, if a streamer is playing a mature-rated game, Twitch will automatically apply the corresponding label. However, if the streamer is playing an E-rated game but engages in excessive swearing, they are responsible for marking their stream as having significant profanity or vulgarity. While the labels are generally self-explanatory, Twitch’s Content Classification Guidelines provide detailed instructions on when to use each label, including specific examples such as poses and categorizing swear words. The rules regarding prohibited content on streams remain unchanged.