Twitch, the popular live streaming platform, has implemented a significant update to its mature content policies by introducing Content Classification Labels. This new system replaces the previous general toggle and provides specific categories that describe the type of content viewers can expect. The Content Classification Labels include mature-rated games, sexual themes, significant profanity or vulgarity, gambling, violent and graphic depictions, and drugs, intoxication, or excessive tobacco use.
The new ratings apply not only to the games being played but also to the streamer’s behavior. For instance, if a streamer is playing a mature-rated game, Twitch will automatically apply the corresponding label. However, if the streamer is playing an E-rated game but engages in excessive swearing, they are responsible for marking their stream as having significant profanity or vulgarity. While the labels are generally self-explanatory, Twitch’s Content Classification Guidelines provide detailed instructions on when to use each label, including specific examples such as poses and categorizing swear words. The rules regarding prohibited content on streams remain unchanged.
To access the Content Classification Labels, streamers can navigate to the Stream Manager’s “Edit Stream Info” section below the language control. A pull-down menu will display the six options, each accompanied by a brief description. Streamers simply need to select the label that applies to their current stream, and they can add or remove labels as needed.
It’s important to note that any labels that remain checked when ending a stream will automatically be applied to the next stream, unless manually deselected. Twitch allows users to report streamers who fail to include the required labels, and if Twitch determines the report to be valid, they will issue a warning.
While the new Content Classification Labels are already available for use, Twitch is providing a transition period to help streamers adjust. During this period, streamers may still receive warnings, but Twitch will only begin tracking these warnings after July 20th. In the event of “repeated warnings,” Twitch is not likely to suspend accounts but may instead apply temporary locks on certain classifications for a designated number of days or weeks.
These updates to Twitch’s content policies aim to provide viewers with clearer information about the nature of the streams they choose to watch, promoting transparency and responsible streaming practices.
