Initially, the feature is only available to users in the United States on mobile devices, and it is limited to public accounts rather than private ones. Additionally, Instagram offers users with public accounts the option to block others from downloading their Reels. To utilize the feature, users simply need to tap on the “Share” icon for a specific Reel and select the “Download” option.
An image shared by Adam Mosseri indicates that downloaded Reels will be watermarked with the Instagram logo and the account’s name, mirroring the approach taken by TikTok. YouTube also implemented watermarks for its Shorts videos created on desktop, likely as a way to draw attention to its own short video feature.
