Audi created an augmented reality ecosystem for drivers and passengers with the Activesphere, in which specially outfitted headsets create 3D digital shows that not only allow management of the car’s features but also collaborate with the car’s environment, particularly in Level 4 autonomous driving mode.
Audi is entering an area that BMW also focused on at CES 2023 with its I Vision Dee concept automobile with augmented reality choices.
The main contrast between the two luxury manufacturers is that Audi uses headsets, but BMW has created a heads-up display that spans the whole width of the windscreen and aims to utilise it in its Neue Klasse, or New Class, electrified vehicles after 2025.
“The mixed reality glasses don’t restrict us to the overlays in the front region on the windscreen of the car, but make the material use throughout the vehicle. “We are making car features very intuitive and simple to use,” Christina Huber, user interface designer at Audi, told Automotive News Europe’s sister journal Automobilwoche.
“We envision the glasses as a component of a digital ecosystem. “Our consumers always have them with them, much as they do their cellphones,” she said.
