Infinite Reality (iR)TM, an innovation company driving the next generation of digital media and e-commerce through artificial intelligence (AI), spatial computing, extended reality, and other immersive technologies, announced today a five-year partnership with Google Cloud to provide brands solutions to harness the 3D web and AI to enhance engagement across various sectors, including e-commerce, sports and entertainment, education and customer care.
This partnership arrives as Gen Z and Millennials are increasingly merging their digital and physical worlds, with 92% of Gen Z reporting they are interested in AR shopping experiences. As the $35 billion immersive tech market continues to grow and websites with 3D and AR assets see increased traffic and 5x more organic engagement, brands have an opportunity to further capture and monetize next-gen audiences.
By combining iR’s cutting-edge immersive tech with Google Cloud’s infrastructure and Gemini models, partners can seamlessly create innovative, widely accessible spatial experiences without specialized external hardware. The partnership will empower brands to optimize engagement, monetization, and loyalty through high-quality digital interactions, positioning them to meet evolving consumer demands and expectations and drive business growth.
John Acunto, co-founder and CEO of Infinite Reality, said, “Our partnership with Google Cloud catapults our product roadmap and provides us with the level of infrastructure support that’s critical for scale. Together with Google Cloud and our customers, we are opening doors to exciting opportunities in the immersive web space.”
Anil Jain, Global Managing Director, Strategic Consumer Industries at Google Cloud said, “Cloud-powered, 3D worlds are ushering in a new era of digital interaction. By partnering with Google Cloud and utilizing our Gemini models, Infinite Reality is redefining customer engagement, enabling businesses to forge deeper connections through immersive experiences.”
Infinite Reality’s President, Global Business Ventures and Partnerships, Rachel Jacobson said, “Through our partnership with Google Cloud, we are designing new, inclusive tools for brands to connect with a 21st-century audience and reimagine the digital landscape across key verticals including e-commerce, sports, entertainment, and education.”
With Google Cloud and Infinite Reality, brands will be able to:
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Create AI-powered, 3D virtual worlds
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Seamlessly integrate immersive environments into existing websites and apps
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Deploy AI-powered ambassadors for enhanced customer service, sales, and community management
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Access powerful analytics on how their worlds are engaging visitors
These capabilities will transform key customer categories including:
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E-commerce: Immersive shopping such as 3D product visualization and AI-enabled customer and sales support
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Sports & Entertainment: Digital twins of venues and events to scale attendance and onsite engagement, offering virtual meet-and-greets, shared community viewing, and exclusive content
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Education & Recruitment: Interactive classes and job fairs, to talent recruitment and upskilling
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Customer Service: AI-powered agents providing unique, hyper-personalized support
Infinite Reality will develop turnkey immersive solutions for Google Cloud customers.
