Along with the Prime Video service, Amazon also runs an Amazon Video service that allows users to buy/rent video content, but this service is not available everywhere in the world, so we will focus on Prime Video for now. The closest competition to the Prime Video service is Netflix, and while the latter did enter the race a bit earlier than Prime Video, at least on a global level, Amazon has been investing heavily into content creators who are reciprocating with some real high-quality shows and movies. The ongoing pandemic has also allowed Amazon to capitalize on some exclusive movie releases that have really elevated the platform and the two platforms are now a step ahead of the rest of the competition.
