Streaming giant Netflix has quietly lowered its subscription prices in more than 30 countries, including parts of the Middle East, Sub-Saharan Africa, Europe, Latin America, and Asia. The reductions range from a modest cut to a price slash by as much as half, as the company experiments with finding the right balance between global revenue and subscriber growth, especially as viewer habits change post-lockdowns. Last October, Netflix also introduced a cheaper ad-supported plan in 12 countries. This move contrasts with several other streaming services, such as Disney+, Hulu, and Sling TV, which have raised prices recently.
