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HONOR Introduces New Brand Strategy for 2021
To achieve its brand mission and satisfy the evolving needs of its customers, HONOR introduced its refreshed brand strategy. By focusing on three key pillars: All Scenarios, All Channels and All People, while continuing to embrace its “1+8+N” product strategy, HONOR will strive to create a new intelligent world for everyone.
An Unwavering Focus on Innovation, Quality and Service
HONOR’s commitment to innovation and R&D is unwavering. Its current workforce includes almost 8,000 employees who will cover the entire spectrum of end-to-end operations, including over 50% R&D staff. With five R&D centers and over 100 innovation labs worldwide, HONOR is committed to developing powerful technology that empowers people to become a better version of themselves.
Based on global consumer needs, HONOR has the flexibility and independence to choose the best solutions for its global supply chain. HONOR has already confirmed partnerships with leading suppliers such as AMD, Intel, MediaTek, Micron Technology, Microsoft, Qualcomm, Samsung, SK hynix, and Sony.
With a laser focus on quality, each product developed by HONOR goes through a stringent quality-control process to ensure its safety and reliability, passing over 400 different examinations and receiving 20 global certifications[1] before going on-sale. Providing fast and effective support for its users is equally important, with over 3,000 service centers and 43 call centers across 82 countries and regions, HONOR’s after-sales service team will continue to work closely with leading service providers all over the world.
Award Winning Product Line-Up and E-Commerce Success Fuels Future Growth Plans
Testament to its success, HONOR’s latest line-up of IoT products received a raft of awards and accolades at CES 2021. The all-new HONOR Band 6 was crowned a “Best of CES 2021” product by media such as Android Authority, Phandroid, PocketNow, and Tech Advisor, while the upgraded HONOR MagicBook Pro won “Best of CES 2021” from Android Headlines, Newsweek, and Ubergizmo. In addition to its award-winning products, HONOR’s sales channels continue to strengthen. From 2018 to 2020, HONOR has become the number one online smartphone brand in China. This achievement fuels HONOR’s ambitious plans to expand into more offline markets around the world in 2021 and beyond.
