“Globally, Hisense has invested heavily in the research and development of its proprietary laser technology, and the result is a truly innovative and exceptional TV, that provides an unparalleled home cinema experience.” said Mr. Jason, Managing Director Hisense Middle East.
Hisense MENA has gained substantial brand awareness and a continuously growing consumer base. In 2018, the business of the TV category has increased by 14% over 2017 even though most markets in the GCC showed a decline. The year 2019 will be an ambitious year with Hisense targeting its TV business growth of 25%-30% over 2018. The FIFA World Cup sponsorship has helped Hisense gain substantial brand awareness which is helping to drive sales across the region, especially for premium products.
With a clear TV road map for the region and a strong, technologically competitive product range, Hisense is poised to achieve more than 25% year-on-year growth in the next 5 years in Middle East & N. Africa. “Our regional business footprint and channel penetration has improved substantially across countries driving our business growth”, said Mr. Porus Sheriar – General Manager, Hisense Middle East.
